What is a Digital Product Passport?
A Digital Product Passport (DPP) is a structured digital record that contains verified information about a product's origin, materials, sustainability credentials, and end-of-life handling. Under the EU Ecodesign for Sustainable Products Regulation (ESPR, Regulation (EU) 2024/1781), manufacturers must attach a DPP — accessible via QR code — before placing affected products on the EU market.
Why is the EU introducing DPPs?
- ▸ Advance EU Green Deal circular economy goals
- ▸ Give consumers the right to know what products are made of
- ▸ Enable recyclers and regulators to access verified sustainability data
- ▸ Reduce greenwashing by mandating independently verified data
- ▸ Support the EU Single Market with harmonised product information
What data goes in a DPP?
- ▸ Product identity (name, GTIN/EAN, batch, manufacturer details)
- ▸ Carbon footprint (production, transport, use phase, end-of-life)
- ▸ Material composition (recycled content %, hazardous substances, SCIP)
- ▸ Repairability score and spare parts availability
- ▸ Recycling and end-of-life instructions
- ▸ Certificates and regulatory markings (CE, REACH, RoHS)
- ▸ Supply chain and origin of goods information
The QR Code Data Carrier
Each DPP must have a physical data carrier — typically a QR code printed on the product label or packaging. The QR code links to a publicly accessible viewer where consumers, recyclers, and regulators can see all public-tier DPP information without needing an account.
Tiered Access
DPPs support different access tiers to protect commercially sensitive data:
Public
Accessible to anyone via QR code. Basic sustainability data.
Authorised
Wholesalers, repair centres, professional recyclers.
Regulatory
Customs authorities, market surveillance bodies.
Which sectors need a DPP?
| Sector | Regulation | Mandate |
|---|---|---|
| Batteries 🔋 | EU Battery Regulation 2023/1542 | Feb 18, 2027 |
| Textiles 👕 | ESPR Implementing Act | 2028–2030 |
| Electronics 💻 | ESPR Implementing Act | 2028–2030 |
| Construction | ESPR Implementing Act | TBD |
| Chemicals | ESPR Implementing Act | TBD |
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